Counsyl Genetic Screening

Counsyl (now Myriad Genetics) reinvented the clinical lab to deliver better, more reliable genetic testing. To effectively convey their innovation and expertise to a competitive market, we held a series of strategic workshops and used the insights gained to inform a completely redesigned website for both consumers and HCPs. The site features a clean, modern design, more realistic, emotional photography and content, and a series of personalized options, allowing visitors to tailor the experience to their specific interests.

My Role: Digital Project Manager responsible for project scope, milestones and timing, internal and external communications, and financial oversight