Counsyl Genetic Screening

Counsyl (now Myriad Genetics) reinvented the clinical lab to deliver better, more reliable genetic testing, but were struggling to effectively convey their innovation and expertise to a competitive market.

As program manager working for Capgemini Invent, I facilitated a series of strategic workshops and used the insights gained to inform a completely redesigned website for both consumers and HCPs. The resulting experience was clean, modern, accessibly scientific, and emotionally connecting for a user population focused on growing their own family connections and futures while navigating the complexities of genetic testing.

A computer and a smartphone displaying the same website for Counsyl, a genetic screening service. The site features a family of three—parents and a baby—and has text promoting genetic screening for informed health decisions.
A family playing together in a bright living room. The man is lifting a baby girl into the air, both are smiling at each other. The woman is sitting on the floor watching them with a smile.
A detailed webpage layout about the Counsyl Foresight Carrier Screen, including sections with informational text, icons, statistics, and images related to genetic disorder screening and family health.
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