Perch Projects

Leslie Jordan is a change-maker who has played a key role in tackling homelessness in both Los Angeles and Austin. Convinced she could broaden her impact even further, she set out to create her own company and engage fellow visionaries. I had the privilege of helping her take flight, creating the company’s name, messaging, visual branding, identity, and digital presence including a website, blog, and social accounts.

Perch Projects was born out of a mission to not only create places of safety and rest for the most vulnerable among us but also stable platforms from which they can soar. I am happy report that the brand we built together has enabled Leslie to engage new partners in her quest to realize a better, more sheltered world.

Three people having a conversation on the street, with cars and buildings in the background.
Logo for Perch Projects featuring a stylized tree with green and teal leaves, a pink bird perched on a branch, and a city skyline in the background.
A middle-aged woman with glasses and short brown hair smiling, sitting outside near a brick wall and a red door, holding a newspaper.
A woman sitting on a white couch, laughing and leaning back with her arms spread out, surrounded by decorative pillows in a living room.
Three women smiling and holding 'MADE' and 'LOVE' signs, celebrating in a kitchen.
Cover page of a publication titled "Design for Dignity 2017 | L.A. Architects Address Homelessness" featuring a photo of three women, one speaking into a microphone, seated in front of a carved wooden background.
Cover of a publication titled 'So Happy Together' by Gretchen Garnett, featuring a photo of a modern three-story apartment building with people outside at dusk, illuminated windows, and street activity in Seattle.
A person receiving a foot treatment or medical exam, with gloves worn by the healthcare worker, and a protective plastic covering on the person's upper body.
Silver coin-operated telescope on a scenic overlook with a city skyline in the distance under a partly cloudy sky.
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