eShirt Wearable Health

Ahead of its time (and available reimbursement for telemedicine), eShirt was a Bluetooth-enabled, wearable device that provided laboratory-quality monitoring of key vitals signs including EKG, heart rate, respiratory effort, oxygen saturation, and activity levels. Focused on addressing key health issues such as an older population wanting to age in place and reducing hospitalization rates in the face of large-scale chronic disease, we took a storytelling approach featuring real patients to create a brand identity, messaging, and multi-channel marketing materials to help secure funding for a broader market launch.

My Role: Director of Marketing responsible for brand development, messaging, market research, thought-leader development, communication strategy, agency engagement

A promotional infographic for eShirt, highlighting its health monitoring technology, system features, and benefits such as affordability, high-tech sensors, and compatibility with any device or OS. Includes images of a woman wearing the shirt, a doct
Magazine or article cover titled 'Transitional Care: From Hospital to Home' with a photo of a woman in a white coat talking on a phone and using a tablet in a medical setting.
Collage of four images: an elderly man adjusting his shirt in front of a wooden wall, a person harvesting an orange fruit from a tree, a woman talking on a cellphone at a reception desk with a warning icon, and an elderly man sitting alone on a park
An elderly person is working on a woodworking project, shaping a piece of wood with a square, amid various tools like hammers and chisels on a wooden workbench.