eShirt Wearable Health

Ahead of its time, eShirt was a Bluetooth-enabled, wearable device that provided laboratory-quality monitoring of key vitals signs including EKG, heart rate, respiratory effort, oxygen saturation, and activity levels. Designed to address emerging health issues such as a growing desire of older adults to age in place and the need to reduce hospitalization rates in the face of large-scale chronic disease, we took a storytelling approach featuring real patients to create a brand identity, messaging, and multi-channel marketing materials to help secure funding for a broader market launch.

My Role: Director of Marketing responsible for brand development, messaging, market research, thought-leader development, communication strategy, copy writing agency engagement

A promotional infographic for eShirt, highlighting its health monitoring technology, system features, and benefits such as affordability, high-tech sensors, and compatibility with any device or OS. Includes images of a woman wearing the shirt, a doct
Magazine or article cover titled 'Transitional Care: From Hospital to Home' with a photo of a woman in a white coat talking on a phone and using a tablet in a medical setting.
Collage of four images: an elderly man adjusting his shirt in front of a wooden wall, a person harvesting an orange fruit from a tree, a woman talking on a cellphone at a reception desk with a warning icon, and an elderly man sitting alone on a park
An elderly person is working on a woodworking project, shaping a piece of wood with a square, amid various tools like hammers and chisels on a wooden workbench.