Emergent Travel Health

A leader in travel vaccines was struggling to address the (pre-Covid) notion that getting seriously ill abroad “won’t happen to me”. Conducting new research, we listened to global travelers to inform a new website that provided searchable, real-time, country-specific disease information as well as travel alerts, tips for healthy travel, and connections to trusted sites such as the CDC and State Department.

Shortly after launch, as Covid temporarily halted travel, we once again refocused our content, providing updates on infection prevention and vaccine status while keeping dreams of future travel alive.

My role: Account Director responsible for strategy development, market research, creative project management, project tracking and budgeting