Archipelago Workshop

Archipelago Workshop’s projects, like the island chains for which they are named, are individually distinct but part of a greater whole in which built spaces – and those who live in them – connect organically with the surrounding environment. Their founder and principal, CJ Paone, wanted to convey his philosophy and aesthetic in a way that would resonate with clients who want to be an integral part of the design process. I created branding and messaging, and designed, built and maintain a digital experience (and print materials) that illustrate CJ’s connected approach to the built environment and inspire those who want to “play along”.

My role: brand development and messaging; website strategy, design, build, and copy writing/content creation; architect recruitment and vetting