Amgen’s Business Development team wanted to attract more groundbreaking opportunities at all stages of research and development, but was hamstrung by a bland digital presence that lacked strong calls to action. I pitched, won, and managed the development of a new brand and web experience.
Based on extensive discovery to uncover the needs of potential partners and to create stories of past breakthrough successes, I ensured the new site leverages parent company Amgen’s biotechnology legacy while clearly defining the development team’s secret sauce, all of which has helped them expand their pipeline of potentially life-saving therapies.
